Client
Grace & Truth Press & Bonafice
Services
- Graphic Design Retainer
- Chief Marketing Officer (Fractional)
- Brand Strategy
Grace & Truth Press and Bonafice operate in a content-heavy, mission-driven space where clarity, consistency, and trust are non-negotiable. With multiple brands, platforms, and publishing initiatives running in parallel, the organization needed more than occasional design help—they needed a steady, strategic design lead who could own visual direction across the board.
The Signal
Before the retainer engagement, the organization faced common—but costly—pressures: multiple platforms requiring consistent branding, high design volume with frequent deadlines, and leadership bandwidth stretched thin managing creative output. What was missing wasn’t talent—it was ownership and continuity.
The Execution
Centralized Creative Leadership
Through a monthly Graphic Design Retainer, Kiefer Likens stepped in as both Graphic Designer and acting Chief Marketing Officer, providing centralized creative leadership across book covers, websites, marketing graphics, and video assets.
Brand Stewardship
Rather than operating reactively, the retainer created a single point of creative accountability—someone who understood the mission, the audience, and the long-term vision.
The Impact
- A cohesive visual identity across all platforms and products
- Faster turnaround times without sacrificing quality
- Design decisions aligned with messaging, theology, and mission
- Fewer creative bottlenecks and less micromanagement
Grace & Truth Press gladly recommends Kiefer Likens for his outstanding Graphic Design Retainer work... Kiefer has been a force in graphic design and marketing at Grace & Truth Press and Bonafice Media, serving as the dependable “guy in the chair” whose skill and steadiness consistently support the mission and the people behind it.
Visual Evidence
